You may know Lillian Katz better by the name Lillian Vernon. She is the founder of the $258 million direct-marketing company Lillian Vernon Corporation. Below are 10 questions Vernon thinks you should ask yourself before you attempt to start your own business.
1. Do you have the necessary commitment?
To succeed, you must feel passionate about the work you have chosen. Lukewarm enthusiasm will not sustain you through the challenges you will face in a start-up business.
2. Are you prepared to work extremely hard?
Launching your own business demands long hours of labor. Are you sure you want to give up a good part of your social life: your weekends, golf games and vacations? For your developing business to succeed, you will need to focus all your energies on it.