You are currently browsing the category archive for the 'Marketing' category.
You may know Lillian Katz better by the name Lillian Vernon. She is the founder of the $258 million direct-marketing company Lillian Vernon Corporation. Below are 10 questions Vernon thinks you should ask yourself before you attempt to start your own business.
1. Do you have the necessary commitment?
To succeed, you must feel passionate about the work you have chosen. Lukewarm enthusiasm will not sustain you through the challenges you will face in a start-up business.
2. Are you prepared to work extremely hard?
Launching your own business demands long hours of labor. Are you sure you want to give up a good part of your social life: your weekends, golf games and vacations? For your developing business to succeed, you will need to focus all your energies on it.
As you know the banks in central Indiana are aggressively tightening up credit. It is much harder for a borrower to get financing today than it was 2 years ago and many borrowers that don’t match up to the new standards are being shown the door. There is an interesting report as of 2/1/08 from Bloomberg that identifies how much each financial institution has written off for bad debts in 2007.
Read the rest of this entry »
