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During the bleak days of the Depression, an aggressive politician from New York named Franklin Roosevelt make a bold promise that his administration would put “two chickens in every pot and a car in every garage.” As it turned out, this was one of the few times in history when a political exaggeration was actually an economic understatement. Today poultry is so inexpensive that it is the most common meat used in pet food. And the automobile has become such a fixture in the American home that owning just one is a handicap rather than a privilege. In fact, we have such an innate understanding of the internal combustion engine that most of us have a rough idea of how it works and why it sometimes doesn’t.
General Information
- The average age is 57. Only 10% are under 40.
- Grew up in middle or working class families. (80% are first-generation millionaires).
- Attended some college (15% dropped out by 12th grade).
- Approximately 60% are men, 40% are women.
- Drives an older American car (60%).
- Dresses moderately and conservatively.
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Ever talked to a business owner who is frustrated with the growth of his business, how revenue seems to seeks its own level whether it is $500k or even $8M, revenue seems to get to a point and it just doesn’t seem to change? Ever wonder why this occurs when other businesses just seem to continue to grow? Is it the economy, the market, the industry or even the product that is holding them back?
Truth be told, the biggest single ingredient holding back a company that is stalled-out is the person that is running it. Running a small business is probably one of the toughest jobs in the US today. It isn’t the long hours, it isn’t the technical knowledge or industry expertise; its how the CEO chooses to manage people and delegates authority and responsibility. Those that learn to grow their ability as leaders (vision, communication, responsibility, accountability, responsibility, delegation, etc.) as their company grows are the ones that see growth in their organization, improved profitability, increased cash flow and wealth.
